Don Interviews Justin Bennet From Carlsburg
Justin Bennett from Carlsburg discusses the brewery's sponsorship of the Dallas International Guitar Festival. Carlsburg, a 5% lager brewed in Denmark, is the only beer sponsor at the festival for the past two to three years, and this is the first year customers can purchase beer on-site. Bennett explains Carlsburg's historical significance in lager yeast development and highlights the availability of their products and Crabby's ginger beer at major retailers across Texas.
About this episode
Key takeaways
- Carlsburg is a 5% lager brewed in Denmark and imported to the U.S., independently owned and not part of a larger conglomerate
- Carlsburg's yeast, developed by the brewery, became the standard lager yeast shared worldwide and is found in most major lager brands
- Carlsburg products are available at Specs, Total Wine, and Goodie Goodie; Crabby's ginger beer is widely stocked at Target, Tom Thumb, Whole Foods, and Central Market
- Carlsburg has been the sole beer sponsor of the Dallas International Guitar Festival for the past two to three years
Q&A
What makes Carlsburg's yeast historically significant?
Carlsburg developed the first in-house lager yeast that wasn't wild yeast and shared it, making it the standard yeast found in most major lager brands worldwide
Where can you buy Carlsburg and Crabby's products in Texas?
Carlsburg is available at Specs, Total Wine, and Goodie Goodie; Crabby's ginger beer is stocked at Target, Tom Thumb, Whole Foods, and Central Market
Why is Carlsburg sponsoring the Dallas guitar festival?
Because it's the largest international guitar festival in the world and is based in Dallas, making it a natural sponsorship fit for the brand
Read Transcript
Okay, Empire member, this is Don Ford from the Kobaz Pakez Fondango here at the Dallas International Guitar Festival down here at Market Hall down downtown Dallas. Here for the weekend, now I go to this man, introduce himself to you, this name is Justin Bennett. Justin, why are you here?
What brought you down to this festival? Well, when you have the International Guitar Festival and it's based here in Dallas, with all of these miles and miles of guitars, we figure there'll be some 30 customers here. And so we brought the goodness of Carl'sburg.
They did mark bear, the 5% bear, the easy drinking bear, the one that you're going to want to drink when you're playing your guitars. Now, we're all about shame with some promotion, shame with funds, and how horrible of us. Tell him, tell him, tell us about your beer.
What makes your beer so special? It's a 5% longer, it's Britain, Denmark. One of the special things about the bear is that the yeast that the Carl'sburg brewery came up with is the same yeast that you'll find in most loggers around the world because he shared it.
He was the first person to come with the in-house yeast that wasn't a wild yeast, it was in-house for a logger yeast. He shared it so if you drink a miller or a bud or anything that's a logger, part of Carl'sburg is in that yeast molecule. Now, tell us about where you paste out of your beer.
It's still in Denmark or the bear, the Carl'sburg is Britain Denmark. It's shipped over here, it's imported, it's owned by Carl'sburg, they're not owned by any other company. So it's not a conglomerate like through Budweiser or anything like that.
They're independent of like China and something like that. No, Carl'sburg is the only bear that they owned would be the Croninford 1664, which is the bear that is Britain France, but it is under the Carl'sburg umbrella. Yeah, tell us, but you know, it's big, it's the guitar French, and you can tell the background of the noise and everything.
Tell me, what, you know, are you want to sponsor this festival? We are the only bear sponsor at the Dallas guitar festival. We've been the only bear sponsor for the last two or three years.
This is the first year that you can actually purchase some of the bears here, but we're always here sampling. We do have a crabby's ginger beer, which seems to be very popular, it's very different than the loggers that were sampling. See, a lot of people walking around with the crabby's and the crabby's hats.
I've tried that ginger beer cut it interesting, I do like that. So tell us, where can they find a beer normal person? Where's the best place to try to find a beer like the Carl'sburg spirit at?
The best thing about it, if you're in Dallas for a word, go to specs, go to Total Wine, go to Goodie Goodie. If you want to find crabby's, it's going to be everywhere, it's going to be a target, it's going to be a Tom Thumb, it's going to be a whole food central market. It should be able to have found in most places, probably except for small, small, right now at the convenience stores, but that's larger stores.
Alright, so, for all about shameless self promotion, shameless plugs, any websites, anything that you want to totally plug. That would be www.saintkillion.com that we're the importer, you can find our entire portfolio of beers that we import that are all available here in Texas and around the country. Alright, any Facebook page or anything like that?
There should be some Facebook pages and some Twitter accounts and some Instagrams. Each Croniburg Carl'sburg had very good Facebook pages. Now, why this guitar festival?
Why have you guys, what's up makes it so special? Because it's here in Dallas and we want to sponsor, when you have something that's international, it's the largest thing in the world, and it's based in Dallas, you want to be here, and that's what you're proud of. So, you said, what's the heck?
What's the, are you going to be back next year? We better? Okay, any other promotions have come up in the DFW area around the country that our listeners could know about, possibly.
As far as a music, if you go in the Dallas Forward area, a lot of the musicals index festival will be there and will be pouring. Alright, anything else you want to promote, plug? Cheers.
Cheers. Well, guess what? I didn't have to try a little bit more of your beer.
I love that ginger beer, so let's have a drink. Alright, let's do it.
