The Easter Bunny’s Fastball: Wild Tales from the Ballpark | YDC Ep 128

From Intern to CBO: Jim Cochran on Building the Texas Rangers Brand | Your Dark Companion with Mike Rhyner
Ever wonder what it takes to go from fetching coffee to running the business side of a Major League Baseball franchise? Mike Rhyner sits down with *the* Jim Cochran, Chief Business Officer of the Texas Rangers, to talk baseball, broadcasting, and bunny costumes (yes, really). ⚾🐰
In this insider episode of Your Dark Companion, Jim takes us on his wild ride from intern to top exec, revealing how the Rangers have tackled ownership transitions, built a world-class fan experience, and launched their own broadcast empire—all while keeping the drinks cold and the AC cranked at Globe Life Field.
Grubes chimes in with audio gold, as the crew digs into everything from ticket sales and sponsorships to what really goes on in the clubhouse. You’ll hear about:
Whether you’re a lifelong fan or just here for the business and sports strategy talk, this episode is packed with home-run insights into the *future of sports entertainment and fan loyalty*.
📌 Chapters
00:01 – Clubhouse Chaos & Sports Pop Culture
03:50 – Jim’s Origin Story: Intern to Exec
13:22 – Balancing Ballgames & Business
32:25 – Building the Broadcast Beast
44:19 – Engaging Fans, Building the Future
💡 For fans of: MLB front office strategy, Dallas sports, Texas Rangers business operations, sports management careers, and the behind-the-scenes of pro sports media.
📲 Subscribe now for more deep dives with sports execs, media legends, and characters you won’t find on the field—but who make the games happen.
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